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NEXT SESSION WILL BE STARTED FROM 11JUL 2010
Friday, July 30, 2010
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STRATEGIC MARKETING

 

 

EFFECTIVE DATES OF CLASSES :: 11Jul 2010

COURSE CONTENTS:
This training program is not related to the fundamental marketing or its principles, this course will be covered the strategic part of the marketing that are as follows:


DESCRIPTION:
Every CEO and marketing executive periodically faces urgent strategic marketing challenges that can affect the future of the company for many years. Frequently these decisions are made without having an opportunity to study the situation and make the best possible decision.

Making spur of the moment strategic decisions reduces the likelihood that these decisions are the best.

A better approach is to perform an annual comprehensive review of markets and opportunities, then make long-term strategic decisions without the distractions of day-to-day marketing and sales activities. Daily decisions then fit into the company's overall strategic marketing goals.

It's important for a strategic marketing planning process to look at the company from the customer's point of view by asking questions that have a long time horizon, such as:

  1. What needs or problems cause customers to consider buying from our company?
  2. What improvements in the customer's personal or business life can we enable or improve?
  3. Which customer market segments are attracted to our company or products?
  4. Which customer motivations or values lead people to decide to purchase our products?
  5. What changes or trends in our customer base are affecting their general interest or attraction to products like ours?
This Training program is for the higher management that how to maintain and execute the marketing plan according to the situations and environment. After this training program the participants will get to know that how to make marketing plan and how to define and execute the right strategies according to the requirements and desires.

PRE-REQUISITE::
The person should have the five year experience of the marketing, planning and development.

SCOPE & JOB MARKET::
Market is always looking for professional and skilled people. This course will enhance your knowledge according to domain and will give the ultimate edge in the professional market. The Professional Market is consider & privilege those people who may have the extra ordinary skills and certification that may prove the ability, intelligence, experience and wisdom.

TRAINING & CERTIFICATION::
We at ”3D Educators” is adopted the methodology of training with the international criteria. In this training you can have the complete knowledge regarding the above mentioned domains. After this training program you are eligible to upgrade your professional image and position at any national or multinational institutions.

INTERNATIONAL RECOGNITION AND ACCREDITATION:
From an individual perspective, seeking professional accreditation is useful only if employers in the field are aware of the accreditation and value it. The True professional is always high in demands, the individual is not waiting for the opportunity; the opportunity is looking for the highly skilled people.

In the field of strategic marketing, it is usual for CEOs and marketing executives to be confronted with sudden but urgent marketing challenges that often have the potential to determine or affect the future of the company for many years. But incommensurate with the gravity of these decisions, most of these crucial emergency decisions have to be taken without the opportunity to study the situation and make a thoroughly informed and considered decision.

Such strategic decisions taken on the spur of the moment are driven by contingency and seldom turn out to have been the best or the most ideal one possible to address the circumstances. For this reason, a far better approach is to be prepared for such contingencies by performing annual comprehensive reviews of markets and opportunities, and basing long-term strategic decisions on that data without the stray distractions of day-to-day marketing and sales activities. If such a strategy is adopted, even daily decisions could be worked out in keeping with the company's overall strategic marketing goals.

For this approach, it is vital to frame the strategic marketing planning process by addressing the customer's interests and long-term requirements:

  • Which customer market segments do our company or products target?
  • What attracts customers to our products and causes them to decide to purchase them?
  • What needs or problems lead customers to consider buying from our company?
  • What sustained benefits in the customer's personal or business life can we enable?
  • What trends or changes in our customer base are affecting their interest in our products?


LAST DATE OF REGISTRATION:: 10 Jul 2010

VENUE OF THE TRAINING PROGRAM:: 3D Educators Campus

CONTACT FOR DETAIL AND ADMISSION::
You may contact at 9221- 4857148, 9221-4141329 or 0322-2083032, and info@3deducators.com
3D Educators
Suite # 7, Mezzanine Floor, Noble Heights, KDA Scheme # 7, Opposite Sales Tax House/Askari Park, Main University Road Karachi.


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